Brand Story

Our Brand Story

From humble beginnings in 2019, what started as two founders selling tech accessories at weekend bazaars has evolved into something much more.

Born as CaseSyn Malaysia in 2019, our journey didn’t begin with luck , just months after we started, the world was hit by the COVID-19 pandemic. Like many small businesses, we faced uncertainty. But as the saying goes, when one door closes, another window opens. That window became our first e-commerce platform, casesyn.com. As underdogs in a competitive market, we knew we had to be bold to survive and more importantly, to stand out strong.

Fueled by passion, creativity, and a desire to represent Malaysia with pride, we took a leap and evolved into our new identity: iROMAYA. This isn’t just a rebrand , it’s a new chapter built on resilience, originality, and the belief that even the toughest beginnings can lead to something extraordinary. We’ve grown into a creative movement , and as 2024 we had sold more than 150,000 unit of our phone case and still counting !

At iROMAYA, we believe every phone case should do more than just protect , it should speak and represent the unique from your personality  . Each design is a canvas of culture, individuality, and identity, crafted to represent Malaysia with pride and originality.

Our mission has always been simple , to build an outstanding , homegrown brand that celebrates self-expression through design. Every case in our collection is made with care — blending quality, sustainability, and standout style to bring your story to life.

From a startup booth to a recognized name in the Malaysian iPhone case scene, our passion remains unchanged. We’re here to empower you to show who you are, boldly and beautifully.

Explore Unlimited Possible 

Team iROMAYA/CaseSyn Malaysia

 

CaseSyn - Pavilion KL Outlet 

P6.44.00 & P4.45.00 Level 6 , Tokyo Street Pavilion , 55100 Bukit Bintang , Kuala Lumpur